Media, Culture and Society Assignment Example | Topics and Well Written Essays - 2750 words

Media, Culture and Society - Assignment Example From the research, the number of female celebrities covered in the newspaper was generally lower than that of males in all the newspapers. For instance, in the Daily Mirror, the number of males covered during this period was 12 as compared to that of females which was 6. This gives approximately 33% of female celebrities out of all the celebrities covered. About 90% of the women in the magazines had their images underdressed. On the other hand images of men were well clothed. In the field of sports, the male to female ratio was 3:1.  From the research, the number of female celebrities covered in the newspaper was generally lower than that of males in all the newspapers. For instance, in the Daily Mirror, the number of males covered during this period was 12 as compared to that of females which was 6. This gives approximately 33% of female celebrities out of all the celebrities covered. About 90% of the women in the magazines had their images underdressed. On the other hand images o f men were well clothed. In the field of sports, the male to female ratio was 3:1.   Most of these newspapers showed the dominance of celebrities aged between 16-32 years. Those beyond this range were under-represented with an average percentage of about 20%.the newspapers covered very little regarding children. In addition, the newspapers presented various attitudes concerning the weight and body sizes of celebrities. Words such as ‘sexy’ and ‘hot’ were associated with slim and light weighted ladies. On the other hand, the perceptions of ladies having a weight exceeding 55kg were portrayed negatively. Most of these papers emphasized on sliming. For instance, both the ‘The Daily Mirror’ and ‘The Sun’ had an article headed â€Å"How to slim in 1 month†. Several conclusions can be pulled from this study. Generally, the males dominate the celebrity field. This implies that gender equality is suppressed in the Newspapers. In a ddition, young people are the majority in the newspapers. It can be concluded that those represented are in the sexually active age. The older generation is inactive and hence least covered.   Another important issue regards the field of sports. There are fewer females participating in the field of sports. From this, it is clear that females are not adequately presented in sports activities.